The Mistake Not Taking Advantage of Fashion To Engage Consumers
Fashion and design partnerships are one of the biggest opportunities to be taken advantage of by the branded products market to those Tranchant trendsetters and influencers who closely follow - and lead - the fashion trends of today. fashion partnerships translate into improved image and a general sense of trendiness and innovation to the brand. These partnerships are usually different enough to break the clutter, gain consumer interest, attract the press, and generate consumer buzz. In fact, fashion, like music, is generally one of the most popular categories in terms of consumer interest online as it also transcends culture and breaks barriers. It is no longer the fashion events and limited content to fashion brands - brands you see today of all types leveraging fashion, from possessing as Mercedes-Benz Fashion Week, subway track gown made packaging, Moët & Chandon on the Golden Globes Red Carpet Intel and multiyear partnership to HP along with the television series on the theme of the Project Runway fashion. An initiative of fashion has the ability to elevate the brand and provide the perception of sound off the beaten and advanced consumers trails. It is important to remember that there must be a rhyme or reason behind the partnership. Looking at the basic fundamentals of the brand's objectives and messaging, mutually beneficial campaign will result in the success of the brand and partner in the identification field of messaging-related agreement.
For brands and savvy marketers of all types, the possibilities are available to a wide range of fee levels (read: affordable quite heavy) to create significant partnerships that will get noticed by the media and consumers while providing content to generate significant social media conversations. Brands must not go to Paris to find success with fashion, and almost all brands can create a successful and sales-impact organic partnership with one of the four platforms. • Partnership with Fashion Events fashion events opportunities exist with large major events such as the "official" partnership with Mercedes-Benz NY Fashion Week Fashion Week in small branches that are often worthy and impactful release, including runway shows and fairs donations celebrities. There are fashion weeks held in cities around the world, the largest in the United States in New York is twice a year and Fashion Week Los Angeles Fashion Week, in February and September. Also included in the class fashion events are fashion showcases creative place in locations the year or a celebrity award shows where the red carpet leads is often the highlight of the night. Fashion events offer huge traffic and engagement in social media. According to data collected by Social curation and Analytics Curalate company, it was found that during New York Fashion Week 2013, there were 100,000 related to Twitter and Instagram shared by more than 33,000 unique users. On average, the pictures of the top brand NYFW generated 37.448 interactions picture, most of which were focused on products. Marketing campaigns are extremely effective when conducted in real time, live event or place. Of the 100K + messages that pushed the most commitment, 90% were taken on site NYFW. An example of this social success, Harman Kardon has partnered NY Fashion Week 3 days event to launch their simple white helmet fashionable, depending on their platform "beautiful sound". During and after the event, the social media traffic of the brand increased by 970%, and they have received more than 19 million social media impressions and 370 million impressions of the national press.